When people think of election threats, images of ballot tampering or foreign hacking often come to mind. But today, a newer, less visible danger is spreading: AI-powered deepfakes—ultra-realistic videos, audio clips, and images that can convincingly impersonate real people. Unlike obvious fake news articles of the past, these manipulations are designed to feel authentic, making them especially dangerous in shaping public opinion.

Why Deepfakes Hit Hard During Elections

Elections are about emotions. Voters respond not only to policy but to trust, personality, and image of candidates. One effective video of a politician uttering something outrageous—or an outright false audio clip of them conspiring in secret—can go viral on social media before fact-checkers even get around to it. And before the truth finally comes out, the harm is already done.

Unlike biased headlines or rumors, deepfakes take advantage of one of our strongest impulses: trusting what we see and hear. That makes them unusually effective at eroding faith, planting seeds of doubt, or stoking rifts at times of high stakes in democracy.

 Global Issues

• In consolidated democracies, deepfakes have the potential to polarize already fractured societies. Even voters might suspect a video is a fabrication, but it can reinforce pre-existing prejudices (“I knew that candidate couldn’t be trusted”).
• In new democracies, where resources for fact-checking and media literacy are lacking, the dissemination of deepfakes destabilizes faith in the entire election process.
• International borders offer no obstacle, as malicious actors can exploit deepfakes to interfere with foreign elections at minimal expense, spreading propaganda campaigns without ever leaving another country.

 Are They the Biggest Threat?

• While deepfakes are frightening, they might not be the sole or greatest threat. Other election threats still cast a shadow:
• Disinformation networks: Plain old-fashioned text lies on social media still reach more individuals than video.
• Cybersecurity vulnerabilities: Hacking into voter databases or election systems can have direct effects.
• Polarization and echo chambers: Without deepfakes, partisan media bubbles allow misinformation to more easily flourish.
• Deepfakes are different, though, because they can destroy faith in truth itself. If enough citizens get to the point where they think “anything could be fake,” then they might no longer trust any information—including genuine, fact-checked news. That loss of faith could be the most treacherous consequence of all.

 What Can Be Done?

• Technology vs. Technology: While AI has the capability to produce deepfakes, AI tools also have the capability to identify them—albeit only a step behind.
• Media Literacy: Educating individuals to stop, question, and confirm prior to sharing is paramount.
• Regulation & Responsibility: Platforms, governments, and fact-checkers will require more robust policies to detect and mark deepfakes efficiently, particularly around election time.
• Public Awareness: If citizens assume that deepfakes are real, then they’ll be more circumspect before reaching a conclusion.

 The Human Side

• At the center of this problem is trust—trust in leaders, in media, and in one another. Elections are not merely about votes; they are about people having faith that the process is equitable. If deepfakes erode that faith, then democracy itself seems tenuous.
• The twist is that deepfakes are strongest not because they’re untraceable, but because they sow doubt. Even the rumor that a video could be deepfake can leave citizens uncertain what is real. That doubt is sufficient to influence emotions, and emotions tend to drive ballots more than facts.

In short: Deepfakes are perhaps not the only election threat, but they are something peculiarly unsettling: a world in which believing is no longer seeing. Their threat is less that they will deceive everybody and more that they will cause everybody to doubt everything. The battle against them is not merely technological—it’s also cultural, political, and fundamentally human.